Warby Parker, Brand Campaign (SPEC)

The client: Warby Parker offers high-quality eyeglasses, sunglasses, contacts, and eye exams. One of its most distinct strategies is the “Home Try-On Program”, which allows its prospects to test out five frames for five days, free of charge.

The task: Warby Parker saw an opportunity to increase awareness of its brand by making the Home Try-On take center stage in the eyes of introverts. To reach this audience, I had to find a way to highlight the benefits of the program while avoiding any misconceptions about what it’s like being an introvert.

The solution: I opted to juxtapose the audience’s pain points (related to the inconvenience of in-store shopping) with the program’s benefits (related to the convenience of testing out the frames at home). This project involved doing meticulous research to maintain Warby Parker’s fun and approachable brand voice.

Design by: Sebastian Bachani Hidalgo

This is a speculative project, with no affiliation to Warby Parker.